E-commerce is booming in Southeast Asia, but in quite a few markets, the fragmented logistics marketplace is having difficulties to capture up. This means sellers operate into roadblocks when transport to customers, specifically outdoors of major metropolitan spots, and taking care of their supply chains. Locad, a startup that wishes to help with what it describes as an “end-to-conclusion solution” for cross-border e-commerce firms, introduced today it has raised a $4.9 million seed round.

The funding was led by Sequoia Funds India’s Surge (Locad is presently a part of the program’s fifth cohort), with participation from corporations like Antler, Febe Ventures, Foxmont, GFC and Hustle Fund. It also provided angel investors Alessandro Duri, Alexander Friedhoff, Christian Weiss, Henry Ko, Huey Lin, Markus Bruderer, Dr. Markus Erken, Max Moldenhauer, Oliver Mickler, Paulo Campos, Stefan Mader, Thibaud Lecuyer, Tim Marbach and Tim Seithe.

Locad was started in Singapore and Manila by Constantin Robertz, previous Zalora director of operations Jannis Dargel and Shrey Jain, beforehand Grab’s guide product manager of maps. It now also has offices in Australia, Hong Kong and India. The startup’s purpose is to shut the hole in between 1st-mile and last-mile delivery products and services, enabling e-commerce businesses to give lower transport charges and more rapidly deliveries even though freeing up more time for other sections of their functions, this kind of as promoting and sales conversions.

Since its founding in Oct 2020, Locad has been made use of by much more than 30 models and processed pretty much 600,000 things. Its purchasers selection from startups to global brands, and incorporate Mango, Vans, Payless Sneakers, Toshiba and Landmark, a section store chain in the Philippines.

Locad is among the a expanding roster of other Southeast Asia-based logistics startups that have not long ago raised funding, which includes Kargo, SiCepat, Advotics and Logisly. Locad needs to differentiate by furnishing a flexible solution that can get the job done with any product sales channel and is built-in with a huge assortment of transport companies.

Robertz advised TechCrunch that Locad is capable to retain an asset-mild enterprise model by partnering with warehouse operators and facility administrators. What the startup delivers to the blend is a cloud application system that serves as a “control tower,” allowing end users get true-time data about inventory and orders throughout Locad’s community. The enterprise at this time has seven achievement centers, with four of its warehouses in the Philippines and the other a few in Singapore, New South Wales, Australia and Hong Kong. Aspect of its funding will be utilised to grow into a lot more Asia-Pacific marketplaces, focusing on Southeast Asia and Australia.

Locad’s seed round will also applied to incorporate integrations to a lot more couriers and sales channels (it can by now be utilized with platforms like Shopify, WooCommerce, Amazon, Shopee, Lazada and Zalora), and establish new features for its cloud platform, including additional data analytics.