Musgraves designed “Star-Crossed” for one individual — “I make the albums for myself,” she mentioned — but now that it’s carried out, the function of advertising it, and herself, commences. The songs might not be substantially more substantial, but the marketing and advertising finances looks increased. There is the “Star-Crossed” companion movie, for which she has recruited the “RuPaul’s Drag Race” champion Symone, the TikToker @averagefashionblogger and Eugene Levy. She is selling Musgraves-branded stick-on tears and lacy handkerchiefs to prep her enthusiasts for the season she’s calling “sad woman drop.” Recently she started an ambivalent TikTok account tagged with a self-deprecating “Mean Girls” line: “she does not even go below.” In her initial submit, Musgraves saunters in sluggish movement and smiles winningly before covering the camera lens with a hand. The caption: “the moment nobody’s been waiting around for.”

Osborne, who has known Musgraves due to the fact they have been both of those “ramen noodles broke,” mentioned that for all the marketplace scaffolding which is been created up all-around his mate, Musgraves herself would seem unchanged. “I forget about all the time that Kacey is actually well known until finally we go out and any person receives bizarre,” he said. I asked him what he is familiar with about her that the community doesn’t, and he was keen to counter a notion he’s observed floating close to Twitter that she can be standoffish or chilly.

First of all, “If a man have been to act that way, he’d be observed as awesome and mysterious,” he said. 2nd, he is familiar with Musgraves to be a faithful good friend, but also allergic to pretense. She just does not have “pert pop star mode” on her psychological dial. “I’ve hardly ever, at any time viewed Kacey faux to sense a way that she does not truly feel,” he reported. “She wears her coronary heart on her sleeve.”

Recently Musgraves’s Instagram feed has lit up with snuggly images of a new boyfriend, Cole Schafer, a poet who writes beneath the title January Black. They met when they spied each and every other throughout a crowded restaurant. “He did not know who I was, which I beloved,” Musgraves reported. The paparazzi, having said that, have been recognizing her extra and far more. “A handful of grown guys appear out, and they are sweating attempting to retain up with you on the sidewalk,” she mentioned. “It feels extremely predatory.” Musgraves is however navigating how to turn into a bigger star without feeling like she’s the heart of the universe. “Sometimes I get a minimal overcome with how self-centered remaining an artist is,” she reported quietly. “It just feels like me me me me me.”

It is only in the earlier quite a few several years that Musgraves has acquired a sort of performance anxiety, a slight worry that rises when the notice shifts unexpectedly to her. It initial materialized in 2019, when she was filming her celeb-studded Christmas specific, and she was spontaneously questioned to introduce herself on digital camera and offer you her favourite holiday getaway memory.

“I could not respond to what should be the world’s easiest dilemma,” she claimed. “I couldn’t get any text out. My coronary heart was racing. I started off perspiring.” Occasionally, when she is sleeping, she has this stress dream, where she is currently being summoned to a faraway phase, and she can never ever look to make it there in time. “And I’m like” — she curses in stress — “they’re calling my identify!”